We offer mid-to-senior leaders and teams the tools, strategies and mindset shifts needed to drive better decision making, stay focused on what truly moves the needle and deliver BIG results.
For Companies and Leaders ready to Play BIGGER.
Play BIG is a philosophy and leadership development consultancy
After a decade of working with over 30 brands in strategy consulting to startups and small businesses, I saw the same leadership challenge holding companies back from growth:
Leaders struggling to focus on needle-moving work, gain buy-in and make high-impact decisions.
Teams operating in silos, misaligned on priorities and unable to execute effectively.
At best? Slow progress.
At worst? Losing top talent, misaligned decision-making and stalled innovation.
The two biggest gaps I see in companies:
- Talent Activation Gap – Individuals lack clarity on their unique strengths, struggle to build influence and miss key opportunities to deepen relationships.
- Alignment Gap – Teams and leadership aren’t working in sync. Misaligned priorities, unclear incentives and siloed goals lead to miscommunication, fractured collaboration and wasted resources.
I created Play BIG Careers to bridge these gaps because when individuals and teams are aligned, everything accelerates.
What Happens When Leaders and Teams Play BIG?
When leaders and teams develop the right tools, strategies, and mindset shifts, the impact is immediate:
- They own their unique value, leading with greater confidence and driving stronger results.
- They build influence, navigating company dynamics and securing buy-in on their ideas.
- They strengthen relationships, collaborating effectively and making better decisions.
- They align execution with priorities, ensuring great ideas don't get lost in miscommunication.
And the business impact?
- Stronger and more consistent business pipeline to future-proof your company.
- Improved team cohesion and decision-making for better collaboration, faster results and higher-quality work.
- Increased productivity and measurable bottom-line impact.
Here’s how we make it happen:
- 1:1 Leadership Coaching: helping leaders focus on what matters, build influence and executive presence, and confidence in their decision-making.
- Group coaching for teams: aligning teams around shared goals, strengthening collaboration and reducing friction.
- Interactive training workshops: developing the leadership and communication skills teams need to improve alignment, engagement and performance.
Everything we do is evidence-based, results-driven and designed to create measurable, lasting impact — for your career, your team and your business.
If you’re ready to access the full potential of your people and teams, let’s talk.
Meet Cristina, the Founder of Play BIG Careers.
For over a decade, I’ve worked across strategy consulting, startups and small businesses, specialising in one thing:
Transforming ambiguity into clarity so leaders and teams can make better decisions, move with confidence and create lasting impact.
But beyond the strategy, I bring something deeper: the experience, tools and mindset shifts necessary to play BIG.
My clients describe me as the perfect mix of challenger and champion. Pushing them toward bold, aligned action while creating space for the hard questions, fears and emotions that come with high-stakes leadership.
I started Play BIG Careers because I saw too many brilliant, capable leaders and teams playing small. Underselling their value. Doubting their impact. Staying stuck in misalignment.
And that frustrated me because I knew they were capable of so much more.
My mission is simple: To help leaders and teams Play BIG.
That means:
- Own and amplify their value so they show up with confidence, calm and clarity.
- Build influence and executive presence so they gain buy-in, drive initiatives and lead with impact.
- Create alignment and cohesion so execution is seamless, decision-making is stronger and results follow.
I don’t believe in cookie-cutter leadership training.
My approach is grounded in neuroscience, leadership research and real-world strategy. Delivered through evidence-based tools, powerful reframes and high-impact coaching that creates tangible, measurable change.
Because when leaders own their impact, build influence and create alignment, everything accelerates.
But don’t just take my word for it, hear from the leaders who have transformed through our work together.
